The Technology Behind the Stage: SAP and Coldplay, an Epic Collaboration
This article is sourced from https://www.sap.com/about/customer-stories/coldplay.html.
Coldplay, renowned for their music and commitment to sustainability, has partnered with SAP to launch the innovative “Coldplay Music of the Spheres World Tour” app. This app provides fans with valuable insights into the environmental impact of their travel to concerts, empowering them to make more sustainable choices. By doing so, Coldplay is not only entertaining audiences but also inspiring them to contribute to a more sustainable future.
The Challenge
Large-scale world tours, while exciting for fans, come with a significant environmental footprint. Recognizing the substantial contribution of fan travel to their tour’s carbon emissions, Coldplay sought a solution. Partnering with SAP, the band aimed to develop an innovative approach that would encourage fans to adopt more eco-friendly travel options. This endeavor marks a significant step towards transforming the music industry’s perspective on the environmental impact of global tours.
The Solution
Through its collaboration with SAP, Coldplay has created a comprehensive app that goes beyond providing tour updates. Divided into four main sections—travel, tour, universe, and planet—the app offers a holistic approach to measuring and reducing the environmental impact of global music tours. Leveraging SAP Cloud for Sustainable Enterprises, Coldplay’s team gains deeper insights into their tour’s carbon footprint. The data gathered from the app enables the band to identify areas for improvement and take more targeted actions towards achieving their sustainability goals.
Delivering an Immersive and Sustainable Experience
The ‘Coldplay Music of the Spheres World Tour’ app offers fans an immersive and interactive experience. Divided into four main sections, this app not only provides the latest tour information and exclusive content but also encourages fans to actively contribute to the band’s sustainability efforts. Through exclusive features such as carbon footprint calculation for travel and augmented reality technology, fans can understand the environmental impact of touring and explore the Coldplay universe in depth. As a result, this app not only satisfies fans’ desire for Coldplay music but also inspires them to participate in preserving the environment.
According to Chris Salmon, Coldplay’s Director of Digital Communications, the band’s latest tour app is the result of a successful collaboration between the band, its fans, and SAP’s development team. The app not only provides comprehensive tour information but also encourages fans to make more environmentally friendly travel choices. With advanced accessibility features, the app ensures that all fans can enjoy the same experience. Salmon believes that this app is a prime example of how technology can be used to create a positive impact on the environment and society.
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